1. Introduction and Last Updated Date

Welcome to World Class Rugs. This Privacy Policy serves as a fundamental document outlining our commitment to protecting your privacy and explaining how we collect, use, disclose, and protect your personal information. By using our website or services, you acknowledge that you have read, understood, and agree to the terms outlined in this Privacy Policy. This policy is effective as of May 31, 2024, and may be updated from time to time to reflect changes in our practices or legal requirements. We encourage you to review this policy periodically for any updates.

2. Information We Collect

We collect various types of personal information to facilitate the provision of our services and enhance your experience with World Class Rugs. The information we collect may include:

• Contact Information: This includes your name, email address, mailing address, and phone number, which we collect to communicate with you, process orders, and provide customer support.


• Payment Information: When you make a purchase on our website, we collect payment details such as credit card information or other payment methods to process transactions securely and prevent fraudulent activities.


• Account Information: If you create an account with us, we collect information such as your username, password, and account preferences to manage your account and provide personalized services.


• Transaction Information: We retain details of the products you purchase, including order history and transaction records, to process orders, handle returns or exchanges, and improve our services.


• Communications: We may collect and store any communications between you and World Class Rugs, including emails, chats, or phone calls, to address inquiries, resolve issues, and enhance customer experience.


• Usage Information: We gather data on your interactions with our website, including browsing history, search queries, and interactions with website features, to analyze user behavior, improve website functionality, and personalize content.


• Device Information: We collect information about the devices you use to access our website, such as IP address, browser type, operating system, and device identifiers, to ensure the security and optimization of our website and services.

We only collect personal information that is necessary for the purposes outlined in this Privacy Policy and obtain consent when required by law.

3. How We Use Your Information

We use the personal information we collect for various purposes, including:

• Providing Services: We use your information to fulfill orders, process payments, and deliver products to you. This includes order processing, order fulfillment, and providing customer support.


• Personalization: Your information allows us to tailor our services and communications to your preferences and interests. This includes personalized product recommendations, promotional offers, and marketing communications based on your browsing and purchase history.


• Communications: We use your contact information to send you important updates, notifications, and promotional offers via email, SMS, or other communication channels you've provided consent for. This may include order confirmations, shipment notifications, special promotions, and marketing communications.


• Analytics: We analyze user trends, behaviors, and interactions with our website to improve our services, enhance user experience, and optimize our marketing efforts. This includes analyzing website traffic, monitoring user engagement, and identifying areas for improvement.


• Security: Your information is crucial for maintaining the security of our website and protecting against fraud, unauthorized access, and other security risks. We employ various security measures, including encryption, access controls, and regular security audits, to safeguard your personal information.


• Legal Compliance: We may process your data to comply with applicable laws, regulations, and legal processes. This includes responding to legal requests, enforcing our terms and policies, and protecting our rights and interests.

We do not use your personal information for purposes other than those outlined in this Privacy Policy without obtaining your consent or as required by law.

4. Data Retention Periods

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. The specific retention period for your data may vary depending on the nature of the information and the purposes for which it is processed. Once your personal information is no longer necessary for the purposes for which it was collected, we will securely delete or anonymize it in accordance with our data retention policies and procedures.

5. Data Minimization

We adhere to the principle of data minimization, meaning we only collect and process personal information that is necessary for the purposes outlined in this Privacy Policy. We do not collect excessive or irrelevant information that is not required for the provision of our services or as required by law.

6. Data Sharing

We may share your personal information with trusted third parties for specific purposes, including:

• Payment Processing: We share payment information with trusted third-party payment processors to securely process transactions. These third-party payment processors are contractually obligated to use your information only for the purpose of processing payments and are required to comply with applicable data protection laws.


• Shipping and Fulfillment: We share your shipping address and contact information with shipping carriers and fulfillment partners to deliver your orders. These third-party service providers are contractually obligated to use your information only for the purpose of fulfilling orders and are required to comply with applicable data protection laws.


• Service Providers: We may engage third-party service providers to assist us in providing and improving our services, such as hosting providers, analytics providers, or customer support platforms. These service providers are contractually obligated to use your information only for the purposes specified by us and are required to comply with applicable data protection laws.

We ensure that these third parties adhere to strict confidentiality obligations and implement appropriate security measures to protect your personal information.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies on our website to enhance your browsing experience and provide personalized content. Cookies are small text files that are stored on your device when you visit our website. They help us recognize your device and preferences, analyze website performance, and personalize your experience.

8. Children's Privacy

Our services are not directed to individuals under the age of 13, and we do not knowingly collect personal information from children under this age. If we become aware that we have inadvertently collected personal information from a child under 13 without parental consent, we will take steps to delete such information from our systems as soon as possible. If you believe that we may have collected personal information from a child under 13, please contact us immediately so that we can address the issue accordingly.

9. Links to Third-Party Sites

World Class Rugs may contain links to third-party websites or services that are not operated by us. These third-party sites may have their own privacy policies and practices, which may differ from ours. We are not responsible for the privacy practices or content of these third-party sites and encourage you to review their privacy policies before providing any personal information or using their services.

10. User Rights and Control

You have certain rights and controls over your personal information, including the right to:

• Access: You have the right to request access to the personal information we hold about you and receive a copy of that information. This allows you to verify the accuracy and completeness of your data and understand how we use it.


• Rectification: If any of the personal information we hold about you is inaccurate or incomplete, you have the right to request correction or completion of that data. This ensures that your information is up-to-date and accurate.


• Erasure: You have the right to request the deletion of your personal information from our systems under certain circumstances, such as when the data is no longer necessary for the purposes for which it was collected or when you withdraw your consent for processing. This allows you to exercise your "right to be forgotten" and ensure that your information is securely deleted from our records.


• Restriction: You have the right to request the restriction of processing of your personal information under certain circumstances, such as when you contest the accuracy of the data, object to its processing, or believe that the processing is unlawful. This temporarily limits our processing of your data until the issue is resolved or the restriction is lifted.

You can exercise these rights by contacting us using the contact information provided in this Privacy Policy. We will respond to your request promptly and in accordance with applicable data protection laws. Please note that we may need to verify your identity before processing your request to ensure the security and confidentiality of your personal information.

11. Data Processing Activities

We process personal information for various purposes, including:

• Providing Services: We process personal information to fulfill orders, process payments, and provide customer support. This includes order processing, order fulfillment, handling returns or exchanges, and responding to customer inquiries or issues.


• Marketing and Advertising: We may use your personal information to send you promotional offers, marketing communications, and personalized recommendations based on your preferences and interests. This includes email marketing, targeted advertising, and promotional campaigns.


• Analytics: We analyze user trends, behaviors, and interactions with our website to improve our services, enhance user experience, and optimize our marketing efforts. This includes analyzing website traffic, monitoring user engagement, and measuring the effectiveness of our marketing campaigns.

We only process personal information for the purposes outlined in this Privacy Policy and obtain consent when required by law.

12. Sensitive Information Handling

We take additional precautions to protect sensitive categories of personal data, such as health information, financial information, or biometric data, if applicable. Sensitive information requires special handling and security measures to ensure confidentiality, integrity, and availability.

We implement appropriate technical, organizational, and administrative measures to safeguard sensitive information from unauthorized access, use, or disclosure. This includes encryption, access controls, secure storage, and regular security audits.

Access to sensitive information is restricted to authorized personnel who have a legitimate need to access the data for specified purposes. We provide training and awareness programs to our employees to ensure they understand their responsibilities for handling sensitive information and comply with applicable data protection laws and regulations.

If we collect sensitive information from you, we will obtain your explicit consent for processing and use it only for the purposes for which it was collected. We will not disclose or share sensitive information with third parties without your consent, except as required by law or as necessary for the provision of our services.

13. Data Subject Requests

If you would like to exercise your rights regarding your personal information, such as access, rectification, erasure, or restriction of processing, please contact us using the contact information provided in this Privacy Policy. We will respond to your request promptly and in accordance with applicable data protection laws.

To process your request, we may need to verify your identity to ensure the security and confidentiality of your personal information. Once we have verified your identity, we will respond to your request within the timeframes specified by applicable data protection laws.

If we are unable to fulfill your request for any reason, we will provide you with an explanation and inform you of any recourse available to you.

14. Opt-Out

If you do not wish to receive marketing communications from World Class Rugs, you can opt-out by changing your communication preferences in your account settings or contacting us directly. Please note that even if you opt-out of marketing communications, you may still receive transactional or service-related messages from us.

15. Privacy Rights (Europe)

If you are located in the European Economic Area (EEA), you may have certain rights regarding your personal information under the General Data Protection Regulation (GDPR). These rights may include the right to access, rectify, or erase your information, as well as the right to object to or restrict processing of your information. You can exercise these rights by contacting us at the email address provided below.

16. Privacy Rights (California)

If you are a resident of California, you may have certain rights under the California Consumer Privacy Act (CCPA), including the right to request disclosure of the categories of personal information we collect and the right to request deletion of your personal information. You can exercise these rights by contacting us at the email address provided below.

17. Data Protection Department (DPD) Contact Information

For privacy-related inquiries or concerns, you can contact our Data Protection Department (DPD) at privacypolicy@worldclassrugs.com. Our DPD is responsible for overseeing compliance with data protection laws, handling privacy-related matters, and serving as a point of contact for privacy inquiries or complaints.

If you have any questions, comments, or concerns about our privacy practices or this Privacy Policy, please contact our DPD for assistance. We are committed to addressing and resolving privacy-related issues promptly and effectively.

18. Dispute Resolution

If you have any complaints or concerns about our handling of your personal information, please contact us using the contact information provided in this Privacy Policy. We take privacy seriously and are committed to addressing and resolving privacy-related issues promptly and effectively.

Upon receiving your complaint, we will investigate the matter and take appropriate action to address your concerns. This may include implementing corrective measures, updating our policies and procedures, or providing additional information or assistance as needed.

19. Updates to Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our practices or legal requirements. Any updates or modifications will be effective immediately upon posting the revised Privacy Policy on our website. We encourage you to review this Privacy Policy periodically for any changes. Your continued use of our website or services after the posting of changes constitutes acceptance of those changes.

If we make any material changes to this Privacy Policy that significantly affect your rights or our data processing practices, we will notify you by email or by prominently posting a notice on our website prior to the changes taking effect. We may also seek your consent to the updated Privacy Policy if required by applicable data protection laws.

20. Contact Us

If you have any questions, comments, or concerns about this Privacy Policy, our privacy practices, or the collection, use, or disclosure of your personal information, please contact us at:

World Class Rugs LLC
2800 E. Enterprise Ave STE 333
Email: privacypolicy@worldclassrugs.com

Our privacy team is available to assist you with any privacy-related inquiries or concerns you may have. We are committed to protecting your privacy and ensuring the security and confidentiality of your personal information.

Thank you for trusting World Class Rugs with your personal information.